ONE OF THE RAREST POSTERS THAT MADE IN PALESTINE ERETZ ISRAEL HUGE VINTAGE POSTER OF THE MOVIE “THE LAND OF PROMISE” 1933-5

Film Poster – “Land of Promise” by Keren HaYesod – Otte Wallish – Jerusalem, 1935 Advertising poster for the film “Land of Promise” produced by Keren HaYesod. Printed on two conjoined sheets of paper. Jerusalem: Monsohn Lithographic Press, [1935]. Design: Otte Wallish (signed in the plate in upper left corner: “M/W Wallish”). A poster designed by Otte Wallish for the Keren HaYesod’s propaganda film “Land of Promise”. The film was produced by the “Urim” company managed by Leo Herman and was directed and edited by Yehuda Lehman. Lyrics were written by Nathan Alterman and the music composed by Daniel Sambursky. The film premiered in Berlin, in May 1935, and was later screened in the USA, Palestine and Britain. In August 1935, the film won first prize for documentary films at the international film festival in Venice. The film continued to be used by Keren HaYesod to raise funds for the settlement of Palestine until the 1950s. The poster consists of two parts. The top part features a fine color illustration of a pioneer sowing the land, with musical notes on top. The lower part indicates the name of the film and the names of its creators, followed by the showtimes at the “Zion” cinema in Jerusalem in late October 1935 (printed in Hebrew and English, within a black frame; printer’s name in the corner of the black frame – “Azriel Press”. See another version of lower part of the poster, printed for the screening of the film at the “Armon Theater” in Haifa, in). There is another version of this poster, also consisting of two parts, the lower of which reads “Keren HaYesod Sows – the Hebrew People Reap” (Hebrew; see: “Keren HaYesod Sows – the Hebrew People Reap, Keren HaYesod Posters 1920-2010”, Keren Hayesod publishing, 2010, p. 22). 194X64 cm (two conjoined sheets of paper). Good condition.

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