Appearing on the poster is Anny Kraus, the designer’s wife. “Shemen” was estab

lished in 1906; the factory manufactured oil and soap and was one of the first Zionist factories in Palestine.68X46 cm.Very good condition. From the collection of Dr Simon Cohen.Social realism

כרזה קסם פרנץ קראוס

“Even a Cactus Beard Yields To ‘Shemen’ Shaving Cream” Vintage Israeli Advertising Sign Shemen Shaving Cream 1930s

Very nice poster of Shemen shaving cream made in Eretz Israel Palestine in the 30s The poster depicts Cactus shaving symbolizing the new Israeli-like Tzabar (Cactus).

פרסומת לקצף גילוח שמן כרזה פוסטר  חברת שמן ארץ ישראל שנות ה30

Appearing on the poster is Anny Kraus, the designer’s wife. “Shemen” was established in 1906; the factory manufactured oil and soap and was one of the first Zionist factories in Palestine 68X46 cm. Very good condition. From the collection of Dr Simon Cohen.Social realism

כרזה קסם פרנץ קראוס

The advertising industry in Palestine/Eretz Israel,  began before the establishment of the State of Israel in the 1920s. The leading designers of the period were teachers in the graphic department of the “Bezalel Academy of Art”. The “Levant Fair”, (the leading consumer fair at the time), gave a tremendous boost to the field. With the establishment of the State of Israel, the first advertising agencies were established   and led the advertising field forward.