This poster won the painters’ competition in 1929. The poster was designed in black and orange with an exaggerated lettering. There is a successful connection between East and West – the influences from abroad (Russian avant-garde, masks, the fashionable woman’s haircut and the man with the tuxedo) with the Jewish and local elements – Purim costumes, the palms, the balcony building from the young city facing the sea, and most importantly – the huge sun And the orange shining in the background.

WIKI
Adloyada (Hebrew: עדלאידע or עדלידע, lit. “Until one no longer knows”) is a humorous procession held in Israel on the Jewish holiday of Purim (or in Shushan Purim the second day of Purim, commanded to be celebrated in “walled cities”, nowadays only in Jerusalem).

The Adloyada parade is a tradition dating back to the early days of Tel Aviv, in 1912. During the days of the Yishuv, the Adloyada was a mass event; it was resumed after the state of Israel was established.

The name is derived from the rabbinic saying in the Talmud that one should revel on Purim by drinking “until one no longer knows” (ad de-lo yada, Aramaic: עַד דְּלָא יָדַע) the difference between “blessed be Mordecai” and “cursed be Haman”.

כרזה ישנה פוסטר תהלוכת פורים ב תל אביב 1960

עיצוב אריה נתן

עדלידע

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