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Recruitment poster for the Jewish Legion, targeting Jewish youth. This poster, designed in 1940 by the esteemed graphic designer Franz Kraus, was presented during ‘Youth Week’. The Jewish Legion, founded by Ze’ev Jabotinsky during World War I, consisted of five Jewish volunteer battalions within the British Army. Their mission was rooted in the belief that active Jewish participation in global affairs was essential to advancing the Zionist cause and ultimately establishing a Jewish state.

Tel-Aviv: Lito-offset press, A. Levine-Epstein, 1940. Design: Franz Kraus. Hebrew.

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Framed linen backed

Poster with a beautiful design by designer Franz Kraus for a children’s album for DOBEK Co
The soldier in the poster is in the spirit of the time

ONE OF THE RAREST POSTER THAT PRINTED IN THE LATE 1930S IN ERETZ ISRAEL BY THE DOBEK COMPANY

DOBEK COMPANY THAT RELEASED AN ALBUM WITH HUNDREDS OF PHOTOS OF THE DEFENDERS OF THE HOMELAND. HUNDREDS OF PHOTOS OF ATHLETES FROM ERETZ ISRAEL. THIS IS THE STORY OF A RARE AND UNUSUAL ALBUM
BUT IT WAS NOT THE JEWISH AGENCY THAT RELEASED THE RARE ALBUM FROM THE LATE 1930S. NEITHER IT WAS KEREN HAYESOD NOR THE KKL-JNF; THE ONE WHO COLLECTED AND COLLECTED THE RARE PHOTOS WAS DOVEK, THE OLD BLUE-AND-WHITE CIGARETTE COMPANY.

IN THE YEARS BEFORE THE ESTABLISHMENT OF THE STATE, LONG BEFORE THE MINISTRY OF HEALTH DETERMINED THAT SMOKING WAS HARMFUL TO HEALTH AND THAT THIS SHOULD BE NOTED ON EVERY PACK, THE CIGARETTE COMPANY DOVEK RELEASED AN ALBUM TO COLLECT STICKERS CALLED “GUARD AND SPORTS”. THE CAPTIONS OF THE PHOTOGRAPHS INDICATE THAT THE “CAMPAIGN” TOOK PLACE IN THE EARLY 1940S (THE PHOTOGRAPHS DEAL WITH THE PERIOD OF THE EVENTS OF 1936-1939, BUT ON THE AGENDA: WORLD WAR II)
“GUARD AND SPORT, SERIOUSNESS AND PLAY, SEEMINGLY TWO OPPOSING CONCEPTS, ARE NEVERTHELESS CHARACTERISTIC OF THE MOST SUBLIME AND SUBLIME QUALITIES OF MAN AND PEOPLE: HEROISM AND FREEDOM, POWER AND REDEMPTION, COURAGE AND HONOR,” READS THE OPENING OF THE ALBUM.
GUARD AND SPORTS
AN ADVERTISEMENT FOR “DOBEK” THAT WAS PUBLISHED IN THE PRESS WITH THE RELEASE OF THE PHOTO ALBUM, 1939
AND FURTHER:

“THE MISHMAR VESPORT” PHOTO COLLECTION INTENDS TO MAKE A SMALL CONTRIBUTION TO PROMOTING THE IDEA OF ​​PHYSICAL EDUCATION IN THE COMMUNITY, AND TO ENCOURAGE THE PUBLIC TO CREATE THE NECESSARY MEANS FOR THE YOUTH TO CULTIVATE SPORTS. THE MISHMAR PHOTOS ARE A SMALL ATTEMPT TO SHOW THE COMMUNITY “WITH THEIR GREAT DEDICATION AND COURAGE, THEY PROTECT THE LIVES OF ALL OF US AND THE FREEDOM OF THE PEOPLE.”
PICTURES OF “DEFENDERS OF THE HOMELAND”

FROM THE NEWSPAPERS THAT CAME OUT THAT YEAR, WE LEARN ABOUT THE PROCESS: DOBEK COLLECTED PHOTOS FROM THE ERETZ ISRAEL AUDIENCE, AND IN RETURN GAVE THEM THE ALBUM SHE MADE FROM THE PHOTOS. THESE PHOTOS WERE ATTACHED TO DOVEK’S VARIOUS CIGARETTE BOXES, AND AT THE END OF THE PROCESS, AS MENTIONED, THEY WERE COMPILED INTO A PRESTIGIOUS AND ELEGANT PHOTO ALBUM.
“MICKEY HERSCHEL, WHOSE TRAINED BODY SHOWS A RICH MUSCULAR SYSTEM”,

IT’S A BIT STRANGE THAT A CIGARETTE COMPANY IS THE FIRST TO ENCOURAGE PHYSICAL EDUCATION, OR MAYBE IT’S NOT STRANGE AT ALL, SINCE THE DOBEK COMPANY WAS A SYMBOL OF A THRIVING INDUSTRY IN BLUE AND WHITE, AT A TIME WHEN THE HARMS OF SMOKING WERE ONLY PARTIALLY KNOWN. AMONG OTHER THINGS, THE PEOPLE OF THE SETTLEMENT COULD SMOKE AN “ALIYAH” CIGARETTE AND THUS SYMBOLIZE THE GROUPING OF THE EXILES TO ERETZ ISRAEL, OR A CIGARETTE ON THE MORNING OF THE “ATID” BRAND, WHICH SYMBOLIZES THE VISION OF ZIONISM EMBROIDERING SKIN AND TENDONS IN ERETZ ISRAEL.

“IF THE BOOK BEFORE US HELPS TO AROUSE AND DEEPEN IN THE COMMUNITY ALL ITS AVENUES THE UNDERSTANDING OF THE GREAT VALUE OF SPORTS EDUCATION,” READS THE LAST PAGE OF THE ALBUM, “AND IF IT SUCCEEDS IN PROVING TO THE GENERAL PUBLIC THE DIRECT AND STRONG CONNECTION BETWEEN THE PURPOSE OF HIS AMBITION AND THEREBY CONTRIBUTED HIS PART IN SOLVING THE GREAT AND DIFFICULT ROLES THAT STILL LIE WITH US. ”
PHOTOS OF “ATTACK AND DEFENSE”

ONE CAN ONLY IMAGINE THE YOUNG NOTARY OR THE GIFTED JEWISH ATHLETE, CONCLUDING AN HOUR OF PHYSICAL TRAINING OR GUARDING THE TOWER BY SMOKING A “DOBEK” CIGARETTE – TO THE GLORY OF THE STATE OF ISRAEL.

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The poster, designed by Franz Krausz in 1951, depicts EL AL’s first commercial flights to four continents: New York in the United States, Nairobi and Johannesburg in Africa, various cities in Europe, and Israel in Asia.

Between 1951 and 1957, EL AL experienced what came to be known as the ‘lean years.’ The initial excitement and improvisation of the airline’s first two years had settled, and the airline was striving to establish itself as a stable commercial operation while continuing its mission to connect Israel to the world.

During this period, Israel faced the monumental task of providing for hundreds of thousands of new immigrants. The economy was struggling, and there were significant challenges in travel and trade due to austerity measures. There were serious doubts about whether a small nation like Israel could sustain an airline capable of competing internationally without draining national resources.

Initially, EL AL’s routes connected Tel Aviv only with major European cities such as Paris, London, Rome, and Zurich. In June 1950, after acquiring two additional DC-4 aircraft from United Airlines, EL AL began special charter flights between Tel Aviv and New York (Idlewild Airport, now JFK). In October 1950, it expanded its service to Johannesburg, South Africa, via Khartoum, Nairobi, and Livingstone.

This expansion made EL AL the first airline outside North America and Europe to operate scheduled trans-North Atlantic service, a revolutionary achievement celebrated throughout Israel.

The Designer: Franz Krausz-

Considered one of the most influential figures in Israeli design, Franz Krauss redefined the aesthetic symbols of the nation’s visual identity.
With a career spanning over four decades, Krauss was a master of his craft. The colors are bright and vibrant, the composition is dynamic and striking the illustrations are impressive and, most importantly, encapsulate the true spirit of Israel during his time.

What set Krauss apart was his profound understanding of the unique ambiance prevailing in Israel during those years—a sense of unity, innovation, and a drive to create a brighter future. He possessed the uncanny ability to convey these sentiments through his iconic posters, which now serve as poignant relics of that era.

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In the 1940s during the British Mandate, Many British soldiers who served in Palestine were sick with scurvy and then they discovered that if they ate citrus they were healthy. This poster is a campaign by the Ministry of Health to eat fruit to be vaccinated against diseases.

כרזה פרנץ קראוס לחוסן שתה מיץ תפוזים

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