Framed linen backed

Poster with a beautiful design by designer Franz Kraus for a children’s album for DOBEK Co
The soldier in the poster is in the spirit of the time

ONE OF THE RAREST POSTER THAT PRINTED IN THE LATE 1930S IN ERETZ ISRAEL BY THE DOBEK COMPANY

DOBEK COMPANY THAT RELEASED AN ALBUM WITH HUNDREDS OF PHOTOS OF THE DEFENDERS OF THE HOMELAND. HUNDREDS OF PHOTOS OF ATHLETES FROM ERETZ ISRAEL. THIS IS THE STORY OF A RARE AND UNUSUAL ALBUM
BUT IT WAS NOT THE JEWISH AGENCY THAT RELEASED THE RARE ALBUM FROM THE LATE 1930S. NEITHER IT WAS KEREN HAYESOD NOR THE KKL-JNF; THE ONE WHO COLLECTED AND COLLECTED THE RARE PHOTOS WAS DOVEK, THE OLD BLUE-AND-WHITE CIGARETTE COMPANY.

IN THE YEARS BEFORE THE ESTABLISHMENT OF THE STATE, LONG BEFORE THE MINISTRY OF HEALTH DETERMINED THAT SMOKING WAS HARMFUL TO HEALTH AND THAT THIS SHOULD BE NOTED ON EVERY PACK, THE CIGARETTE COMPANY DOVEK RELEASED AN ALBUM TO COLLECT STICKERS CALLED “GUARD AND SPORTS”. THE CAPTIONS OF THE PHOTOGRAPHS INDICATE THAT THE “CAMPAIGN” TOOK PLACE IN THE EARLY 1940S (THE PHOTOGRAPHS DEAL WITH THE PERIOD OF THE EVENTS OF 1936-1939, BUT ON THE AGENDA: WORLD WAR II)
“GUARD AND SPORT, SERIOUSNESS AND PLAY, SEEMINGLY TWO OPPOSING CONCEPTS, ARE NEVERTHELESS CHARACTERISTIC OF THE MOST SUBLIME AND SUBLIME QUALITIES OF MAN AND PEOPLE: HEROISM AND FREEDOM, POWER AND REDEMPTION, COURAGE AND HONOR,” READS THE OPENING OF THE ALBUM.
GUARD AND SPORTS
AN ADVERTISEMENT FOR “DOBEK” THAT WAS PUBLISHED IN THE PRESS WITH THE RELEASE OF THE PHOTO ALBUM, 1939
AND FURTHER:

“THE MISHMAR VESPORT” PHOTO COLLECTION INTENDS TO MAKE A SMALL CONTRIBUTION TO PROMOTING THE IDEA OF ​​PHYSICAL EDUCATION IN THE COMMUNITY, AND TO ENCOURAGE THE PUBLIC TO CREATE THE NECESSARY MEANS FOR THE YOUTH TO CULTIVATE SPORTS. THE MISHMAR PHOTOS ARE A SMALL ATTEMPT TO SHOW THE COMMUNITY “WITH THEIR GREAT DEDICATION AND COURAGE, THEY PROTECT THE LIVES OF ALL OF US AND THE FREEDOM OF THE PEOPLE.”
PICTURES OF “DEFENDERS OF THE HOMELAND”

FROM THE NEWSPAPERS THAT CAME OUT THAT YEAR, WE LEARN ABOUT THE PROCESS: DOBEK COLLECTED PHOTOS FROM THE ERETZ ISRAEL AUDIENCE, AND IN RETURN GAVE THEM THE ALBUM SHE MADE FROM THE PHOTOS. THESE PHOTOS WERE ATTACHED TO DOVEK’S VARIOUS CIGARETTE BOXES, AND AT THE END OF THE PROCESS, AS MENTIONED, THEY WERE COMPILED INTO A PRESTIGIOUS AND ELEGANT PHOTO ALBUM.
“MICKEY HERSCHEL, WHOSE TRAINED BODY SHOWS A RICH MUSCULAR SYSTEM”,

IT’S A BIT STRANGE THAT A CIGARETTE COMPANY IS THE FIRST TO ENCOURAGE PHYSICAL EDUCATION, OR MAYBE IT’S NOT STRANGE AT ALL, SINCE THE DOBEK COMPANY WAS A SYMBOL OF A THRIVING INDUSTRY IN BLUE AND WHITE, AT A TIME WHEN THE HARMS OF SMOKING WERE ONLY PARTIALLY KNOWN. AMONG OTHER THINGS, THE PEOPLE OF THE SETTLEMENT COULD SMOKE AN “ALIYAH” CIGARETTE AND THUS SYMBOLIZE THE GROUPING OF THE EXILES TO ERETZ ISRAEL, OR A CIGARETTE ON THE MORNING OF THE “ATID” BRAND, WHICH SYMBOLIZES THE VISION OF ZIONISM EMBROIDERING SKIN AND TENDONS IN ERETZ ISRAEL.

“IF THE BOOK BEFORE US HELPS TO AROUSE AND DEEPEN IN THE COMMUNITY ALL ITS AVENUES THE UNDERSTANDING OF THE GREAT VALUE OF SPORTS EDUCATION,” READS THE LAST PAGE OF THE ALBUM, “AND IF IT SUCCEEDS IN PROVING TO THE GENERAL PUBLIC THE DIRECT AND STRONG CONNECTION BETWEEN THE PURPOSE OF HIS AMBITION AND THEREBY CONTRIBUTED HIS PART IN SOLVING THE GREAT AND DIFFICULT ROLES THAT STILL LIE WITH US. ”
PHOTOS OF “ATTACK AND DEFENSE”

ONE CAN ONLY IMAGINE THE YOUNG NOTARY OR THE GIFTED JEWISH ATHLETE, CONCLUDING AN HOUR OF PHYSICAL TRAINING OR GUARDING THE TOWER BY SMOKING A “DOBEK” CIGARETTE – TO THE GLORY OF THE STATE OF ISRAEL.

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In the 1940s during the British Mandate, Many British soldiers who served in Palestine were sick with scurvy and then they discovered that if they ate citrus they were healthy. This poster is a campaign by the Ministry of Health to eat fruit to be vaccinated against diseases.

כרזה פרנץ קראוס לחוסן שתה מיץ תפוזים

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Your bedding will also last a long time

Menorah Soap Haifa Palestine

This poster made for the booth of Shemen company at the Levant Fair Tel Aviv 1936

Designed by Franz Kraus

סבון מנורה כרזה של פרנץ קראו יריד המזרח פלסטינה 1936

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The poster shows the achievements of the Jewish National Fund in the wilderness

קרן הקיימת לישראל קק”ל כרזה פוסטר

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In 1903, Nahum Wilboshvitz (later known as Wilbosh), who headed the group, came to Israel in order to check the possibilities of industrial development in the country: searching for energy sources, examining ways of improving and developing the traditional industries, mainly of oil and soap.

Wilbosh proposed to establish a company, which will engage in secondary production of olive oil made of rape once the oil is extracted. At the time, the process was performed using wood-pressers. Wilbosh suggested using chemical resources such as gasoline.

The Foundation

On a crowded land with olive plantations and oil-pressers that sell rape, a place was found. 100 dunam were bought from the land of Haditha village (located north-east of Lod).

Wilbosh traveled to Europe in the purpose of learning the process of chemical extraction and ordering the required equipment.

“Hadid” factory, later known as “Ben-Shemen”, was established in 1905 with the financial assistance of Jews from Tzritzin who accepted Wilbosh’s enterprise. The factory began working by the end of January 1906, when all the equipment arrived.

The first season was not particularly blessed – out of 260 tons of rape, only 10% of oil was produced, and by the end of the season, the amount of oil reduced to merely 5-6%. The factory was used by Petach-Tikva and Rehovot’s farmers.

“Atid” Factory

Establishing “Shemen”

Despite the difficulties, Nahum Wilbosh did not give up, and in 1919 he founded “Shemen” company in London together with his brothers Moshe and Gedaliah Wilboshvitz and Eliyahu Panison. Since they needed a duty free port in order to export, they planned on building one near Caesarea. Houses were leased and schemes were written, but the British government objected, in spite of Zeev Jabotinsky’s lobbyism.

In 1922 Nahum and Gedaliah Wilboshvitz began establishing “Shemen” factory near “Atid” factory and started assembling the machines. In the new factory, advanced methods of manufacturing and machinery were integrated – hydraulic pressers and diesel engines as well as a modern refinery and soapery. The factory’s engines were inaugurated in December 1924 by the British High Commissioner, Sir Herbert Samuel.

“Shemen” factory put much effort in prompting and marketing the consumption of Israeli products, and was among the first factories which took a major part in building the country.

The post Rare Vintage Poster SHEMEN COMPANY “Meged” For frying, cooking & baking. 1940s first appeared on VINTAGE ISRAELI POSTERS.

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