Framed linen backed

Poster with a beautiful design by designer Franz Kraus for a children’s album for DOBEK Co
The soldier in the poster is in the spirit of the time

ONE OF THE RAREST POSTER THAT PRINTED IN THE LATE 1930S IN ERETZ ISRAEL BY THE DOBEK COMPANY

DOBEK COMPANY THAT RELEASED AN ALBUM WITH HUNDREDS OF PHOTOS OF THE DEFENDERS OF THE HOMELAND. HUNDREDS OF PHOTOS OF ATHLETES FROM ERETZ ISRAEL. THIS IS THE STORY OF A RARE AND UNUSUAL ALBUM
BUT IT WAS NOT THE JEWISH AGENCY THAT RELEASED THE RARE ALBUM FROM THE LATE 1930S. NEITHER IT WAS KEREN HAYESOD NOR THE KKL-JNF; THE ONE WHO COLLECTED AND COLLECTED THE RARE PHOTOS WAS DOVEK, THE OLD BLUE-AND-WHITE CIGARETTE COMPANY.

IN THE YEARS BEFORE THE ESTABLISHMENT OF THE STATE, LONG BEFORE THE MINISTRY OF HEALTH DETERMINED THAT SMOKING WAS HARMFUL TO HEALTH AND THAT THIS SHOULD BE NOTED ON EVERY PACK, THE CIGARETTE COMPANY DOVEK RELEASED AN ALBUM TO COLLECT STICKERS CALLED “GUARD AND SPORTS”. THE CAPTIONS OF THE PHOTOGRAPHS INDICATE THAT THE “CAMPAIGN” TOOK PLACE IN THE EARLY 1940S (THE PHOTOGRAPHS DEAL WITH THE PERIOD OF THE EVENTS OF 1936-1939, BUT ON THE AGENDA: WORLD WAR II)
“GUARD AND SPORT, SERIOUSNESS AND PLAY, SEEMINGLY TWO OPPOSING CONCEPTS, ARE NEVERTHELESS CHARACTERISTIC OF THE MOST SUBLIME AND SUBLIME QUALITIES OF MAN AND PEOPLE: HEROISM AND FREEDOM, POWER AND REDEMPTION, COURAGE AND HONOR,” READS THE OPENING OF THE ALBUM.
GUARD AND SPORTS
AN ADVERTISEMENT FOR “DOBEK” THAT WAS PUBLISHED IN THE PRESS WITH THE RELEASE OF THE PHOTO ALBUM, 1939
AND FURTHER:

“THE MISHMAR VESPORT” PHOTO COLLECTION INTENDS TO MAKE A SMALL CONTRIBUTION TO PROMOTING THE IDEA OF ​​PHYSICAL EDUCATION IN THE COMMUNITY, AND TO ENCOURAGE THE PUBLIC TO CREATE THE NECESSARY MEANS FOR THE YOUTH TO CULTIVATE SPORTS. THE MISHMAR PHOTOS ARE A SMALL ATTEMPT TO SHOW THE COMMUNITY “WITH THEIR GREAT DEDICATION AND COURAGE, THEY PROTECT THE LIVES OF ALL OF US AND THE FREEDOM OF THE PEOPLE.”
PICTURES OF “DEFENDERS OF THE HOMELAND”

FROM THE NEWSPAPERS THAT CAME OUT THAT YEAR, WE LEARN ABOUT THE PROCESS: DOBEK COLLECTED PHOTOS FROM THE ERETZ ISRAEL AUDIENCE, AND IN RETURN GAVE THEM THE ALBUM SHE MADE FROM THE PHOTOS. THESE PHOTOS WERE ATTACHED TO DOVEK’S VARIOUS CIGARETTE BOXES, AND AT THE END OF THE PROCESS, AS MENTIONED, THEY WERE COMPILED INTO A PRESTIGIOUS AND ELEGANT PHOTO ALBUM.
“MICKEY HERSCHEL, WHOSE TRAINED BODY SHOWS A RICH MUSCULAR SYSTEM”,

IT’S A BIT STRANGE THAT A CIGARETTE COMPANY IS THE FIRST TO ENCOURAGE PHYSICAL EDUCATION, OR MAYBE IT’S NOT STRANGE AT ALL, SINCE THE DOBEK COMPANY WAS A SYMBOL OF A THRIVING INDUSTRY IN BLUE AND WHITE, AT A TIME WHEN THE HARMS OF SMOKING WERE ONLY PARTIALLY KNOWN. AMONG OTHER THINGS, THE PEOPLE OF THE SETTLEMENT COULD SMOKE AN “ALIYAH” CIGARETTE AND THUS SYMBOLIZE THE GROUPING OF THE EXILES TO ERETZ ISRAEL, OR A CIGARETTE ON THE MORNING OF THE “ATID” BRAND, WHICH SYMBOLIZES THE VISION OF ZIONISM EMBROIDERING SKIN AND TENDONS IN ERETZ ISRAEL.

“IF THE BOOK BEFORE US HELPS TO AROUSE AND DEEPEN IN THE COMMUNITY ALL ITS AVENUES THE UNDERSTANDING OF THE GREAT VALUE OF SPORTS EDUCATION,” READS THE LAST PAGE OF THE ALBUM, “AND IF IT SUCCEEDS IN PROVING TO THE GENERAL PUBLIC THE DIRECT AND STRONG CONNECTION BETWEEN THE PURPOSE OF HIS AMBITION AND THEREBY CONTRIBUTED HIS PART IN SOLVING THE GREAT AND DIFFICULT ROLES THAT STILL LIE WITH US. ”
PHOTOS OF “ATTACK AND DEFENSE”

ONE CAN ONLY IMAGINE THE YOUNG NOTARY OR THE GIFTED JEWISH ATHLETE, CONCLUDING AN HOUR OF PHYSICAL TRAINING OR GUARDING THE TOWER BY SMOKING A “DOBEK” CIGARETTE – TO THE GLORY OF THE STATE OF ISRAEL.

The post GAURD & SPORT ONE OF THE RAREST POSTER THAT PRINTED IN THE LATE 1930S IN ERETZ ISRAEL BY THE DOBEK COMPANY first appeared on VINTAGE ISRAELI POSTERS.

• Beautiful design by the renowned graphic designer Franz Kraus for Dobek Co.
• Linen backed by top professional

–

Poster History-

Back in the late 30s in the years before the establishment of the state, long before the Ministry of Health determined that smoking was harmful to health and that this should be noted on every pack, Dobek company released an unusual sticker collecting album – each pack of Dobek Cigarettes contains a sticker photo, hundreds of photos of the ‘defenders’ of the homeland and athletes from Eretz Israel.

Surprisingly, the endeavor to collect and release the album was not initiated by any Jewish agencies like Keren Hayesod or KKL-JNF. Dobek, the old blue-and-white cigarette company, solely perceived the significance of these photos and spearheaded the initiative.

–

From Photo to Poster by Franz Kraus

During the making of this remarkable album, Dobek enlisted the expertise of the famous graphic designer, Franz Kraus, known for his talent in creating posters characterized by their realistic imagery derived from photographs. His posters were distinguished by their sharp contrast between light and shadow, vibrant colors, and dynamic compositions. In light of the upcoming Near East festival, Dobek approached Kraus and entrusted him with the task of designing two posters based on photos from the album. The resulting posters stand as enduring testaments to Kraus’s exceptional skill, admired even to this day as some of his most captivating and powerful works.

The post Daon Cigarette Poster One of the Rarest Posters Printed in 1939, Eretz Israel Designed By Franz Kraus first appeared on VINTAGE ISRAELI POSTERS.