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About The Artist –

Pesach Irsai (1896, Hungary – 1968, Israel), was a graphic designer, typographer, artist, and researcher of the Hebrew alphabet. He studied architecture in Budapest and after his studies worked as a graphic designer. In 1925 he immigrated to Israel, later he returned to Hungary where he worked as a modernist designer, and in 1945 he immigrated to Israel again and settled there. Considered one of the leaders of modern style in the history of Israeli graphic and typographic design, he designed posters, book covers, logos, and more. Among his important works as a typographer and graphic designer: the Haim font, considered the first modern Hebrew font (1929), the recruitment poster (1948), and the Malwa Tel Aviv Jaffa poster (1952). As an artist, Pesach Irsai created within the framework of modernism and painted, among other things, in the style of cubism. As part of his work as a researcher, he published articles on typography and design.

The post “For the Nation’s Safety” War Bond Poster Israel Independence War Designed by Pesach Irsai, Bezalel 1947 first appeared on VINTAGE ISRAELI POSTERS.

In 1903, Nahum Wilboshvitz (later known as Wilbosh), who headed the group, came to Israel in order to check the possibilities of industrial development in the country: searching for energy sources, examining ways of improving and developing the traditional industries, mainly of oil and soap.

Wilbosh proposed to establish a company, which will engage in secondary production of olive oil made of rape once the oil is extracted. At the time, the process was performed using wood-pressers. Wilbosh suggested using chemical resources such as gasoline.

The Foundation

On a crowded land with olive plantations and oil-pressers that sell rape, a place was found. 100 dunam were bought from the land of Haditha village (located north-east of Lod).

Wilbosh traveled to Europe in the purpose of learning the process of chemical extraction and ordering the required equipment.

“Hadid” factory, later known as “Ben-Shemen”, was established in 1905 with the financial assistance of Jews from Tzritzin who accepted Wilbosh’s enterprise. The factory began working by the end of January 1906, when all the equipment arrived.

The first season was not particularly blessed – out of 260 tons of rape, only 10% of oil was produced, and by the end of the season, the amount of oil reduced to merely 5-6%. The factory was used by Petach-Tikva and Rehovot’s farmers.

“Atid” Factory

Establishing “Shemen”

Despite the difficulties, Nahum Wilbosh did not give up, and in 1919 he founded the “Shemen” company in London together with his brothers Moshe and Gedaliah Wilboshvitz and Eliyahu Panison. Since they needed a duty-free port in order to export, they planned on building one near Caesarea. Houses were leased and schemes were written, but the British government objected, in spite of Zeev Jabotinsky’s lobbyism.

In 1922 Nahum and Gedaliah Wilboshvitz began establishing the “Shemen” factory near the “Atid” factory and started assembling the machines. In the new factory, advanced methods of manufacturing and machinery were integrated – hydraulic pressers and diesel engines as well as a modern refinery and soapy. The factory’s engines were inaugurated in December 1924 by the British High Commissioner, Sir Herbert Samuel.

“Shemen” factory put much effort into prompting and marketing the consumption of Israeli products and was among the first factories that took a major part in building the country.

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Whitman was one of the biggest Ice cream producer in Israel in 1970s

Wood Backing ready to hung

גלידות ויטמן שלט פח שנות ה70

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World Federation For The Protection Of  Animals

Printed Bezalel

כרזה פוסטר של צער בעלי חיים אוהבי חתולים

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World Federation For The Protection Of  Animals

כרזה פוסטר של צער בעלי חיים אוהבי חתולים “תנו לי מחסה” שנות החמישים

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