lottery - VINTAGE ISRAELI POSTERS

THE ISRAELI SOLDIERS WELFARE ASSOCIATION (AWIS) GRAND LOTTERY EVENT- Vintage Israeli Poster. 1960

farkash — Mon, 27 Jun 2022 08:18:08 +0000

. A special lottery with over 300 prizes, cars, motorcycles and more

Design: R. Dayan

.The advertising industry in Palestine/Eretz Israel, began before the establishment of the State of Israel in the 1920s. The leading designers of the period were teachers in the graphic department of the “Bezalel Academy of Art”. The “Levant Fair”, (the leading consumer fair at the time), gave a tremendous boost to the field. With the establishment of the State of Israel, the first advertising agencies were established and led the advertising field forward.

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Mifal HaPais advertisement VINTAGE ISRAELI poster, lottery ticket ISRAEL 1961

farkash — Wed, 09 Feb 2022 10:24:19 +0000

Mifal HaPais advertisement poster, lottery ticket win 30.000 lira and fly to the sky

The post Mifal HaPais advertisement VINTAGE ISRAELI poster, lottery ticket ISRAEL 1961 first appeared on VINTAGE ISRAELI POSTERS.

Mifal HaPais advertisement VINTAGE ISRAELI poster, mini lottery ticket ISRAEL

farkash — Wed, 09 Feb 2022 10:23:10 +0000

Mifal HaPais advertisement poster, mini lottery ticket
In the early 1960s, a mini lottery ticket was attached to each lottery ticket. Through it the purchaser of the ticket could have won it instead of a sum of money, equal to the price of the ticket.
The “petty”, which has been practiced in the country since 1960, skyrocketed Mifal Hapayis sales. The number of printed tickets was increased at once from 300 to 400 thousand, and in the first lottery that included “Zuta” only 12 tickets remained for sale at the booths!

מפעל הפיס כרזת פרסומת, כרטיס הגרלת זוטא
בתחילת שנות ה- 60 לכל כרטיס הגרלה צורף ספח שכונה “זוטא”. באמצעותו יכול היה רוכש הכרטיס לזכות בו במקום בסכום כסף, השווה למחיר הכרטיס.

ה”זוטא”, שהונהג בארץ החל מ-1960, הזניק את מכירות מפעל הפיס לשמיים. מספר הכרטיסים המודפסים הועלה בבת אחת מ-300 ל-400 אלף, ובהגרלה הראשונה שכללה “זוטא” נותרו למכירה בדוכנים 12 כרטיסים בלבד!

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