Extremely rare poster! Calling on Yishuv women to join the Auxiliary Territorial Service (ATS) of the British Army during World War II. As far as we know, only three such posters have survived: one with a collector, one in the state archives, and this is the third.

Despite numerous challenges, approximately 4,500 women from the Yishuv volunteered for the ATS and the Jewish Brigade. Upon their return, they brought back extensive military experience, laying the groundwork for the IDF Women’s Corps and a conceptual revolution regarding women’s ability to serve in any position—a notion continuing in the IDF  to this day.

The advertising industry in Palestine/Eretz Israel began before the establishment of the State of Israel in the 1920s. The leading designers of the period were teachers in the graphic department of the “Bezalel Academy of Art”. The “Levant Fair”, (the leading consumer fair at the time), gave a tremendous boost to the field. With the establishment of the State of Israel, the first advertising agencies were established and led the advertising field forward.

Together with the support of the Haifa City Council. Founded in 1961, the Haifa Theater has an international reputation for performing provocative works. This was the first municipal theater in Israel as well as the first to employ a marketing campaign to promote seasonal tickets. The troupe performs 8 to 10 plays a year to a subscription audience of more than 30,000.

Extremely special and rare Jewish Brigade recruitment poster, Printed in Eretz Israel by the British Mandate in 1943 WWII. The poster features a distinctly British style, with the British Mandate symbol at the top and marked “Printed in Palestine” at the bottom.

Approximately 40,000 Jews from Eretz Israel enlisted in the British Army during the war, despite the Jewish community’s struggles against the restrictive Mandate White Paper, which limited Jewish immigration and land acquisition. They saw themselves and their enlistment as part of the resistance against Nazi Germany. David Ben-Gurion famously stated, “We must assist the British in the war as if there was no White Paper, and we must oppose the White Paper as if there was no war.”

In September 1944, the Jewish Brigade was established within the British Army, symbolizing national recognition of Jewish efforts and their willingness to volunteer. Upon their return, the Brigade members brought back extensive military experience, laying the groundwork for the IDF.

What makes this poster special?

Most Jewish Brigade posters were printed and designed by the Jewish Yishuv or the Jewish Agency and featured Hebrew texts and styles. Uniquely this poster was printed by the British Mandate in Eretz Israel, with a distinctly British style, the British Mandate symbol at the top, and is marked “Printed in Palestine” at the bottom. The poster reflects the Mandate’s understanding that the Jewish community was their only reliable ally in the Middle East, given the pro-German sentiments among Arab nationalists.

The director of the film was Asi Dayan, son of Moshe Dayan.

FRAMED

גבעת חלפון אינה עונה כרזה מקרות פםסטר הגשש החיור

“Dubek Filter” poster. A leading cigarette brand in the 1940s and 1950s, design: Franz Krauss.

The advertising industry in Palestine/Eretz Israel,  began before the establishment of the State of Israel in the 1920s. The leading designers of the period were teachers in the graphic department of the “Bezalel Academy of Art”. The “Levant Fair”, (the leading consumer fair at the time), gave a tremendous boost to the field. With the establishment of the State of Israel, the first advertising agencies were established   and led the advertising field forward.

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