Recruitment poster for the Jewish Legion, targeting Jewish youth. This poster, designed in 1940 by the esteemed graphic designer Franz Kraus, was presented during ‘Youth Week’. The Jewish Legion, founded by Ze’ev Jabotinsky during World War I, consisted of five Jewish volunteer battalions within the British Army. Their mission was rooted in the belief that active Jewish participation in global affairs was essential to advancing the Zionist cause and ultimately establishing a Jewish state.

Tel-Aviv: Lito-offset press, A. Levine-Epstein, 1940. Design: Franz Kraus. Hebrew.

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A beautiful “HAPAG Mittelmeer- und Orientfahrten” poster, advertising the Mediterranean cruises of the German shipping company HAPAG (Hamburg-America Line), illustration of old Jaffa, Tel Aviv on the shores of Palestine 1930s. It depicts the landscape of Jaffa with fishing boats dotting the nearby waters and a large ship in the distance and an imagery of two local women, one gracefully balancing a basket of fruit atop her head, set against a backdrop of lush palm tree fronds.

The Designer, Otto Arpke: Otto Arpke (1886-1943), was a renowned German painter, illustrator, and graphic designer. Born in Braunschweig and influenced by notable German artists like August Schlüter, Emil Orlik, and Paul Scheurich. He served as a professor at the Mainz School of Arts and Crafts (Kunst- und Gewerbeschule) and is celebrated for his graphic works. His portfolio includes posters for the Norddeutscher Lloyd and HAPAG shipping companies, the iconic poster for “The Cabinet of Dr. Caligari” movie, and various magazine covers. Additionally, Arpke’s artistic flair extended to the interior decoration of the Hindenburg and Graf Zeppelin II airships. However, with the rise of the Nazi regime, Arpke faced accusations of socialist leanings, leading to his removal from his position in Mainz. He was in contact with the Berlin resistance movement, which disseminated anti-Nazi leaflets, and is known to have assisted his Jewish friends in hiding and escaping from Germany.

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Gadna (Hebrew: גדנ״ע) is an Israeli military program that prepares young people for military service in the Israel Defense Forces. It was established before the foundation of the State of Israel and was anchored in law in 1949. Today it is a one-week program of discipline and military training usually under commanders serving with the Nahal infantry brigade. Gadna hosts an estimated 19,000 Israeli youth annually, as well as numerous foreign youths.

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The post “HaPoel” Tel Aviv’s 25th Anniversary Vintage SPORT Poster Israel 1950 first appeared on VINTAGE ISRAELI POSTERS.

Framed linen backed

Poster with a beautiful design by designer Franz Kraus for a children’s album for DOBEK Co
The soldier in the poster is in the spirit of the time

ONE OF THE RAREST POSTER THAT PRINTED IN THE LATE 1930S IN ERETZ ISRAEL BY THE DOBEK COMPANY

DOBEK COMPANY THAT RELEASED AN ALBUM WITH HUNDREDS OF PHOTOS OF THE DEFENDERS OF THE HOMELAND. HUNDREDS OF PHOTOS OF ATHLETES FROM ERETZ ISRAEL. THIS IS THE STORY OF A RARE AND UNUSUAL ALBUM
BUT IT WAS NOT THE JEWISH AGENCY THAT RELEASED THE RARE ALBUM FROM THE LATE 1930S. NEITHER IT WAS KEREN HAYESOD NOR THE KKL-JNF; THE ONE WHO COLLECTED AND COLLECTED THE RARE PHOTOS WAS DOVEK, THE OLD BLUE-AND-WHITE CIGARETTE COMPANY.

IN THE YEARS BEFORE THE ESTABLISHMENT OF THE STATE, LONG BEFORE THE MINISTRY OF HEALTH DETERMINED THAT SMOKING WAS HARMFUL TO HEALTH AND THAT THIS SHOULD BE NOTED ON EVERY PACK, THE CIGARETTE COMPANY DOVEK RELEASED AN ALBUM TO COLLECT STICKERS CALLED “GUARD AND SPORTS”. THE CAPTIONS OF THE PHOTOGRAPHS INDICATE THAT THE “CAMPAIGN” TOOK PLACE IN THE EARLY 1940S (THE PHOTOGRAPHS DEAL WITH THE PERIOD OF THE EVENTS OF 1936-1939, BUT ON THE AGENDA: WORLD WAR II)
“GUARD AND SPORT, SERIOUSNESS AND PLAY, SEEMINGLY TWO OPPOSING CONCEPTS, ARE NEVERTHELESS CHARACTERISTIC OF THE MOST SUBLIME AND SUBLIME QUALITIES OF MAN AND PEOPLE: HEROISM AND FREEDOM, POWER AND REDEMPTION, COURAGE AND HONOR,” READS THE OPENING OF THE ALBUM.
GUARD AND SPORTS
AN ADVERTISEMENT FOR “DOBEK” THAT WAS PUBLISHED IN THE PRESS WITH THE RELEASE OF THE PHOTO ALBUM, 1939
AND FURTHER:

“THE MISHMAR VESPORT” PHOTO COLLECTION INTENDS TO MAKE A SMALL CONTRIBUTION TO PROMOTING THE IDEA OF ​​PHYSICAL EDUCATION IN THE COMMUNITY, AND TO ENCOURAGE THE PUBLIC TO CREATE THE NECESSARY MEANS FOR THE YOUTH TO CULTIVATE SPORTS. THE MISHMAR PHOTOS ARE A SMALL ATTEMPT TO SHOW THE COMMUNITY “WITH THEIR GREAT DEDICATION AND COURAGE, THEY PROTECT THE LIVES OF ALL OF US AND THE FREEDOM OF THE PEOPLE.”
PICTURES OF “DEFENDERS OF THE HOMELAND”

FROM THE NEWSPAPERS THAT CAME OUT THAT YEAR, WE LEARN ABOUT THE PROCESS: DOBEK COLLECTED PHOTOS FROM THE ERETZ ISRAEL AUDIENCE, AND IN RETURN GAVE THEM THE ALBUM SHE MADE FROM THE PHOTOS. THESE PHOTOS WERE ATTACHED TO DOVEK’S VARIOUS CIGARETTE BOXES, AND AT THE END OF THE PROCESS, AS MENTIONED, THEY WERE COMPILED INTO A PRESTIGIOUS AND ELEGANT PHOTO ALBUM.
“MICKEY HERSCHEL, WHOSE TRAINED BODY SHOWS A RICH MUSCULAR SYSTEM”,

IT’S A BIT STRANGE THAT A CIGARETTE COMPANY IS THE FIRST TO ENCOURAGE PHYSICAL EDUCATION, OR MAYBE IT’S NOT STRANGE AT ALL, SINCE THE DOBEK COMPANY WAS A SYMBOL OF A THRIVING INDUSTRY IN BLUE AND WHITE, AT A TIME WHEN THE HARMS OF SMOKING WERE ONLY PARTIALLY KNOWN. AMONG OTHER THINGS, THE PEOPLE OF THE SETTLEMENT COULD SMOKE AN “ALIYAH” CIGARETTE AND THUS SYMBOLIZE THE GROUPING OF THE EXILES TO ERETZ ISRAEL, OR A CIGARETTE ON THE MORNING OF THE “ATID” BRAND, WHICH SYMBOLIZES THE VISION OF ZIONISM EMBROIDERING SKIN AND TENDONS IN ERETZ ISRAEL.

“IF THE BOOK BEFORE US HELPS TO AROUSE AND DEEPEN IN THE COMMUNITY ALL ITS AVENUES THE UNDERSTANDING OF THE GREAT VALUE OF SPORTS EDUCATION,” READS THE LAST PAGE OF THE ALBUM, “AND IF IT SUCCEEDS IN PROVING TO THE GENERAL PUBLIC THE DIRECT AND STRONG CONNECTION BETWEEN THE PURPOSE OF HIS AMBITION AND THEREBY CONTRIBUTED HIS PART IN SOLVING THE GREAT AND DIFFICULT ROLES THAT STILL LIE WITH US. ”
PHOTOS OF “ATTACK AND DEFENSE”

ONE CAN ONLY IMAGINE THE YOUNG NOTARY OR THE GIFTED JEWISH ATHLETE, CONCLUDING AN HOUR OF PHYSICAL TRAINING OR GUARDING THE TOWER BY SMOKING A “DOBEK” CIGARETTE – TO THE GLORY OF THE STATE OF ISRAEL.

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“The key to your health lies in this fruit”, advertisement poster for citrus fruit issued by the Citrus Marketing Board of Palestine. Ramat Gan: Aron Advertising; Sasson Lithography, [1930s]. [Designed by Rico (Richard) Blass].Lithographic advertisement poster, designed by Rico (Richard) Blass (1908-2002), showing a girl holding a cup of juice, and pointing to a branch of citrus fruit above her head.

Approx. 49X34 cm. Good condition. Fold marks and minor creases. Linen-backed for display and preservation.

Jaffa orange Palestine

The post “The Key to Your Health Lies in This Fruit” – Vintage orange Advertisement Poster Palestine Ertz Israel 1930s first appeared on VINTAGE ISRAELI POSTERS.

The English inscription on the poster because of the British mandate Army soldiers in Palestine Ertz Israel 1940s

The post Vintage “Kar Melo” Ice-Cream – Poster Ertz Israel Palestine 1945 first appeared on VINTAGE ISRAELI POSTERS.

The local population was therefore asked to pay this special tax, which was collected by agents of the leadership in the course of a month.

כרזה נדירה לגיוס כסף למלחמת העצמאות 1948
מס להגנתנו
פוסטר עיצוב יוסף

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