Israeli Summer: 1960s Campaign Posters for Water Conservation

Israeli Summer: 1960s Campaign Posters for Water Conservation – Environmental Posters from Israel’s Early Years

In the 1960s, Israel’s government and public information offices launched nationwide campaigns to promote water conservation, responding to recurring droughts and the country’s heavy reliance on limited natural resources.

These efforts laid the foundation for a cultural shift: saving water wasn’t just for times of crisis, but a daily habit. Posters and slogans appeared in the streets, schools, newspapers, and public institutions, with powerful messages, iconic design, and a simple, everyday approach—including the later iconic slogan, “Israel is drying up.”

Alongside these public campaigns, Israel developed breakthrough technologies like drip irrigation and large-scale desalination. Together, these early efforts reshaped the country’s unique environmental efforts and its relationship with water innovation, positioning Israel as a global leader in the field.

Today, Israel stands at the forefront of sustainable water solutions worldwide—a testament to decades of vision, resilience, and creativity. These posters remind us of the importance of continuing to support and celebrate Israeli innovation and ingenuity.

The Farkash Gallery wishes you a refreshing and cool summer!