Advertising poster for opening of The branch of the advertising agency “Dahaf” in Haifa 1950th.

Design: “DahaF”.

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The advertising industry in Palestine/Eretz Israel,  began before the establishment of the State of Israel in the 1920s. The leading designers of the period were teachers in the graphic department of the “Bezalel Academy of Art”. The “Levant Fair”, (the leading consumer fair at the time), gave a tremendous boost to the field. With the establishment of the State of Israel, the first advertising agencies were established   and led the advertising field forward.

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