“Welcome to Israel” Keren HaYesod – United Israel Campaign, Vintage Poster 1952

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“Welcome to Israel = Keren HaYesod – United Israel Campaign”, promotional poster for “Keren HaYesod”. Levine-Epstein Press, Tel Aviv, [1952]. Design: Jan Lewitt and George Him. Color illustration depicting a desert landscape with two tractors plowing the soil from north to south, with furrows between them in the shape of a Star of David. The artists Jan Lewitt (1907-1991) and George Him (1900-1981), both born in Poland, founded a joint studio for graphic design in Warsaw in 1933. In 1937 they immigrated to London; there they were mainly involved in advertising (they designed, among others, posters and announcements for the British Ministry of Information) as well as in writing and illustrating children’s books. Both were involved in projects related to Israel. Jan Lewitt designed the Hebrew typeface “Haim”. George Him designed, among other projects, the “Masada Exhibition” and served as a design consultant to “El-Al” company. In 1954 the partnership was dissolved. 70×50 cm. Good condition.