This is an orignal rare poster sketch by the known artist Pesach Ir Shay using Goash on cardboard. Tourism posters calling people to visit Tel Aviv were later made based on this rare sketch from 1948.

Ir shay (1896-1968) was a graphic designer of the 20th century. He brought a new way of looking at practical graphics; he had a unique sense of space that he integrated into the typography of his posters, a perception of letter and image that differed from the German school brought here by immigrants from Central Europe. He represented the spirit of the period and spoke about the direct link between architecture and typography.