Extremely rare advertising tin sign for “Carmel Mizrahi” designed by Zeev Raban and Meir Gur-Arie


1 in stock

Artist / Creator




46.5 X 34.5 CM



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Extremely rare one-of-a-kind advertising tin sign designed by Bezalel legends Zeev Raban and Meir Gur-Arie. A printed illustrated tin sign advertisement for the quinine drink Quina Wine of Rishon Le Zion-Ferro, produced by the Rishon LeZion wineries of “Carmel Mizrahi” (“Carmel Oriental”).

130 years have passed since the first harvest of Carmel Wineries. The story of the oldest winery in Israel that employed three prime ministers in their youth, produces the best-selling kosher wine in Great Britain and brought to the world mythical drinks, and not necessarily because of their taste, such as Sabra liqueur and 777 brandy.

Designed in the studio of Zeev Raban and Meir Gur-Arie. Published by Alfred Saltzman, Jerusalem, 1920s  English and Arabic text.
In the center of the illustration is a bottle of “Pro Kina”, against a background of a rising sun and industrial buildings (perhaps a hint of the “Carmel Mizrahi” wineries in Rishon Lezion, with their triangular roofs). At the bottom of the poster is an inscription in Arabic and English: “Recommended by Medical \ Tonic Envigorator \ of Rishon LeZion \ Ferro Quina Wine Authorities”. The sign was designed by Zeev Raban and Meir Gur-Arie at the studio “Workplace for Industrial Art”.


“Carmel Mizrachi”
The winery was established in Rishon LeZion by its first settlers, with the financial assistance of Baron de Rothschild and the guidance of his officials, and began producing wine in 1890. The local wine market in Israel was small, and in 1896 a company was established to export the wines around the world. The first export destination was Warsaw, where a joint-stock company called “Carmel” was founded, branches were also opened in Odessa, Hamburg, and New York, and representations in Berlin, Vienna and London. For kosher reasons, the bottles were sent abroad sealed and sealed, and the distribution companies in the various cities were in contact with local rabbis, who supervised the wine’s kosher.
A few years later, the wines began to be marketed in the Ottoman Empire as well, under the name “Carmel Oriental”, and the wineries in Rishon Lezion and Zichron Ya’akov were called in Hebrew “Carmel Mizrahi”. The company operated branches in major cities in the Ottoman Empire: Jaffa, Jerusalem, Haifa, Beirut, Damascus, Cairo, Alexandria, Port Said, and other cities, and besides producing and distributing kosher wine, it also marketed brandy, various liqueurs, and soft drinks, such as tonic water.
Alfred Salzmann, one of the pioneers of Jewish settlement in the Bekaa neighborhood (“Gaolim”) in Jerusalem, and a teacher at “Bezalel” immigrated to the Land of Israel from Austria in 1921, and established a factory in the Bekaa for the production of various tin products, including charity donations boxes and tin boxes for KKL, sealed boxes for medicines and bandages, boxes for biscuits (for the well-known Fromin and Hadar factories), and advertising signs, such as the sign in front of us.
“Kedem” website (Sale 80, part I, item 301) – an outline for a”Carmel Mizrahi” advertisement, with an illustration very similar to the one printed on the sign in front of us, signed with the studio stamp.

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