“For the Nation’s Safety” War Bond Poster Israel Independence War Designed by Pesach Irsai, Bezalel 1947

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“For the safety of the people”, illustrated poster. Graphica Bezalel Printing Press, 1947. Design: Pesach Irsai. Hebrew.

About The Artist –

Pesach Irsai (1896, Hungary – 1968, Israel), was a graphic designer, typographer, artist, and researcher of the Hebrew alphabet. He studied architecture in Budapest and after his studies worked as a graphic designer. In 1925 he immigrated to Israel, later he returned to Hungary where he worked as a modernist designer, and in 1945 he immigrated to Israel again and settled there. Considered one of the leaders of modern style in the history of Israeli graphic and typographic design, he designed posters, book covers, logos, and more. Among his important works as a typographer and graphic designer: the Haim font, considered the first modern Hebrew font (1929), the recruitment poster (1948), and the Malwa Tel Aviv Jaffa poster (1952). As an artist, Pesach Irsai created within the framework of modernism and painted, among other things, in the style of cubism. As part of his work as a researcher, he published articles on typography and design.