$1,550.00
1 in stock
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Menorah Soap by Shemen Company Extremely Rare Vintage Advertising Sign –
Eretz Israel, 1936 , Design by Franz Kraus, Levant Fair, Tel Aviv
An exceptionally rare vintage sign for Menorah Soap — produced by the Shemen Company, Haifa, and designed by the renowned graphic artist Franz Kraus for the Levant Fair in Tel Aviv, 1936, during the British Mandate period in Palestine (Eretz Israel).
Size: 30 × 40 cm
Slogan (translated from Hebrew):
“Your bedding will also last a long time.”
Designer: Franz Kraus, one of the most influential graphic designers of pre-state Israel
This design was created for the Shemen Company booth at the 1936 Levant Fair — a major international trade exhibition held in Tel Aviv. The fair symbolized Zionist progress and modern industrial achievements in pre-state Palestine. The design by Franz Kraus embodies the emerging modernist style of the era, blending elegant typography with strong, clear branding. A museum-worthy artifact from the early Zionist visual culture, this sign represents a rare convergence of graphic design, commercial history, and the pioneering spirit of Eretz Israel.
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