This extraordinarily rare vintage advertising poster, titled “The Hebrew Fish Month”, was designed in 1935 by none other than Otte Wallish—one of the most influential graphic designers in the history of pre-state and early Israeli visual culture.

Printed in Mandatory Palestine during the Yishuv era, this poster is more than just a playful educational tool—it is a significant piece of Zionist visual history, created at a time when cultural and linguistic identity were being forged through design. Wallish, best known for designing the Israeli Declaration of Independence scroll and early state emblems, brought his signature blend of clarity, charm, and national symbolism to this work.

This poster was part of an educational campaign to encourage awareness of Hebrew months and local agricultural and economic life among children and families. “The Hebrew Fish Month” reflects efforts to link ancient Jewish traditions with the emerging modern identity of the Jewish homeland. Its vivid colors, stylized illustration, and clever integration of language and seasonal imagery exemplify Wallish’s masterful ability to blend pedagogy with graphic art.