Vintage Poster – “Protected Wildflowers” (1960s)

Original educational poster from the 1960s, designed by Bracha Avigad and published by the Haifa Municipality as part of a national campaign to protect Israel’s wildflowers.

The poster features beautifully illustrated botanical drawings of Israel’s native wildflowers, accompanied by educational text in Hebrew (here translated to English). The central message emphasizes the protection of wildflowers and the prohibition of uprooting them.
Header:
Nature Reserves Authority • Society for the Protection of Nature
“Protected Wildflowers”
Main text:
In accordance with the law and regulations regarding the protection of wildflowers, it is forbidden to uproot or sell them.
Illustrated flowers with captions: Asiatic Buttercup (Nurit Asia) Blue Cornflower (Dardar Kahal) Persian Cyclamen (Rakafat Matzuyah) Mountain Lupine (Turmus HaHarim)
Field Gladiolus (Saifan Hatvuah) Anemone Coronaria (Kalanit Matzuyah) Jerusalem Sage (Marvat Yerushalayim) Bottom banner:
Picking individual flowers is limited to a distance of 50 meters from the roadside!
Picking is prohibited in reserves.
Illustrations: Bracha Avigad • Printed by the Haifa Municipality
Details: Size: 35 × 50 cm Period: 1960s  Technique: Color offset on paper Condition: Good vintage condition, with light fold marks
This authentic Israeli vintage poster is both a design collectible and a historical artifact, representing the first public campaigns in Israel to protect wildflowers and preserve nature.

flower

כרזה פוסטר הגנת התבע הגן על פרחי הבר פרחי בר שמורים
ברכה אביגד