Original vintage travel poster advertising holidays in Israel, published by the Government Tourist Organisation, Jerusalem, Israel. Colourful mid-century modern image of a palm tree wearing the sun as a face, with sunshade umbrellas as eyes and a sailing boat as a smiling mouth and nose, designed by the notable British graphic designer, Abram Games (Abraham Gamse; 1914-1996). Printed by E Lewin-Epstein, Tel Aviv. Good condition, restored loss and tears, backed on linen.
Abram Avraham Games OBE, RDI (29 July 1914, Whitechapel, London – 27 August 1996, London) was a British graphic designer. The style of his work – refined but vigorous compared to the work of contemporaries – has earned him a place in the pantheon of the best of 20th-century graphic designers. In acknowledging his power as a propagandist, he claimed, “I wind the spring and the public, in looking at the poster, will have that spring released in its mind.” Because of the length of his career – over six decades – his work is essentially a record of the era’s social history. Some of Britain’s most iconic images include those by Games. An example is the “Join the ATS” poster of 1941, nicknamed the “blonde bombshell” recruitment poster. His work is recognised for its “striking colour, bold graphic ideas, and beautifully integrated typography”
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