Summer Spotlight: Vintage Israeli Travel and Tourism Posters to

We’re excited to present a special selection from our collection of vintage travel and tourism posters to and from Israel.Drawn from a wide-ranging archive, this curated display shines a light on rare and iconic graphic works that once invited the world to experience the land, spirit, and imagination of Israel.Among the highlights, we’re proud to feature a truly remarkable piece:

The First Air France Poster to Israel, 1949

This historic poster, printed in France in 1949, became a powerful symbol within the global Jewish community. It marked one of the earliest acknowledgments by a European nation—and the international world at large—of the newly established, sovereign State of Israel.

Depicting an Israeli girl holding the national flag in front of the ancient walls of Jerusalem, the poster served not only as a travel advertisement but also as a declaration of Israel’s presence on the global stage. Through this image, Air France invited travelers to discover the reborn nation and helped announce its founding to the world.

Designed by Renluc

The poster was created by Renluc, one of the most celebrated French illustrators of the 1950s. Known for his stunning work with Air France, Renluc’s elegant and dreamlike graphic style left a lasting mark on the history of design. His compositions are distinguished by their refined use of color, clarity, and ability to inspire wanderlust in viewers across the globe.