Abram Avraham Games OBE, RDI (29 July 1914, Whitechapel, London – 27 August 1996, London) Games was one of the preeminent British graphic designers of the 20th Century. Largely self-taught, Games opened his studio in 1936 and, before the war, was already designing posters for major clients such as Shell, The London Transport, and The National Post Office. In 1942, during the war, he was appointed as Britain’s official war poster designer, in which capacity he created more than 100 posters, and became the key person for British war communication. Games was Jewish and a supporter of the State of Israel for which he designed a few travel posters. This same image was used on a Hebrew language exhibition poster in 1953. Very Rare, we could not locate another at auction in over 20 years.

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The style of his work  (refined but vigorous compared to the work of contemporaries ) has earned him a place in the pantheon of the best of 20th-century graphic designers. In acknowledging his power as a propagandist, he claimed, “I wind the spring, and the public, in looking at the poster, will have that spring released in its mind.” Because of the length of his career – over six decades – his work is essentially a record of the era’s social history. Some of Britain’s most iconic images include those by Games. An example is the “Join the ATS” poster of 1941, nicknamed the “blonde bombshell” recruitment poster. His work is recognized for its “striking color, bold graphic ideas, and beautifully integrated typography”

 

 

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