Sign On Cardboard “Piquant” The drink with the unique taste 1950s. Another product of “Mitzi’ juice company.
Design: The Israeli Institute of Advertising
The advertising industry in Palestine/Eretz Israel, began before the establishment of the State of Israel in the 1920s. The leading designers of the period were teachers in the graphic department of the “Bezalel Academy of Art”. The “Levant Fair”, (the leading consumer fair at the time), gave a tremendous boost to the field. With the establishment of the State of Israel, the first advertising agencies were established and led the advertising field forward.
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