“On every table and every house you’ll find oil and soap of “Etz Azait” 1946. An advertising poster for the leading oil and soap company at the time, “Etz Azait (Olive oil”.
The advertising industry in Palestine/Eretz Israel, began before the establishment of the State of Israel in the 1920s. The leading designers of the period were teachers in the graphic department of the “Bezalel Academy of Art”. The “Levant Fair”, (the leading consumer fair at the time), gave a tremendous boost to the field. With the establishment of the State of Israel, the first advertising agencies were established and led the advertising field forward.
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