Oded Burla – Poster Advertisement – ‘International Festival On Ice  Palestine Near East Exhibition and Fair Tel Aviv 1960s

Rare Poster advertisement for the International Festival On Ice that was part of the Near East Exhibition and Fair (the famous Levant Fair) which took place in Tel Aviv.

By 1932, the Near East Fair, which had been held several times since 1923, was formally named the Levant Fair. An international trade and commerce show, it highlighted Jewish Palestine’s economic success and was intended to help cement Tel Aviv as an international city at the crossroads between the East and the West. The architect Arieh El-Hanani designed the “Flying Camel” as a logo for the fair, representing the connection between the East and West, and no doubt making a connection to the winged helmet of Mercury, God of Commerce

Oded Burla [1915-2009] was an Israeli illustrator, writer, poet, and artist. He is considered one of the founders of children’s literature in Hebrew. In 2008, Burla was awarded the Bialik Prize for literature