Israeli Soldiers’ Welfare Committee Annual Raffle Poster – 1970s

Original Israeli poster from the 1970s promoting the annual raffle of the “Committee for the Soldier” — the national organization dedicated to supporting Israeli soldiers and their welfare during military service.

The poster features a striking and emotional composition characteristic of Israeli graphic design of the period. In the background appears a large green-toned silhouette of an Israeli soldier holding a rifle, rendered in dramatic halftone shading that creates depth and movement. In the foreground stands a young girl in a white floral dress offering a red flower toward the soldier, symbolizing innocence, gratitude, and the emotional bond between civilians and soldiers.

The bold Hebrew typography dominates the center of the composition with the slogan:

“The Annual Raffle of the Committee for the Soldier”

while additional text advertises the grand prizes, including an apartment in Tel Aviv, rooms, cars, and other prizes. At the bottom appears the slogan:

“In City and Village, in Center and Border — Together”

The poster beautifully captures the visual language of 1970s Israel, combining patriotic themes with modern graphic design and social solidarity. The contrast between the military imagery and the child’s gesture creates a powerful and memorable visual statement.

Date: 1970s

Hovav Kruvi
Size: 70 × 50 cm / 27.5 × 19.7 inches
Printing Method: Original offset lithograph
Condition: Very good, with minor signs of age and handling consistent with vintage posters.