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David Tower Vintage Tourism Poster of Jerusalem 1960s Dan Reisinger



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Tourist poster with a view of Jerusalem, in the background you can see the Knesset, the Tower of David and the flour mill on Yemin Moshe
Design by Dan Reisinger 1960s

Reisinger was born in Kanjiža, Serbia, into a family of painters and decorators active in Austria-Hungary and the Balkans. Most family members died in the Holocaust, including his father. As a teenager, he became active in the Partisan Pioneer Brigade and, with his mother and stepfather, immigrated to Israel in 1949. Reisinger initially lived in a transit camp and then worked as a house painter in order to earn money from almost any source. In 1950 at age 16, he was accepted as a student—its youngest up to the time—at the Bezalel Academy of Art and Design in Jerusalem, there to 1954.

During mandatory service in the Israeli Air Force from 1954, he was the art director of its books and other publications. While there, he attended a class on postage-stamp design taught by Abram Games, who became his mentor and friend. Subsequently, he traveled, studied, and worked in Europe: from 1957 in Brussels and then onto London where, 1964–66, studied stage and three-dimensional design at the Central School of Art and Design, designed posters for Britain’s Royal Mail, and worked for other clients while making intermittent visits to Israel. Then in 1966, he returned permanently to Israel and established a studio in Tel Aviv and later in Giv’atayim.

His work has been included in numerous international group and one-person exhibitions. A large number of social-, political-, and cultural-theme posters and other graphic design, such as calendars, packaging, and more than 150 logos are superior to much of his fine art. He designed a new logo for El Al airlines (1972), and the 50-meter-long aluminum-cast relief (1978) of a biblical quotation in Hebrew on the exterior of the Yad Vashem, Israel’s official museum/memorial to Holocaust victims, in Jerusalem. He has also designed logos for the Tel Aviv Museum of Arts, Tefen Museum of Arts, and Habima Theater (הבימה – התיאטרון הלאומי) and the symbol and posters of the 9th-15th Maccabiah Games (מַכַּבִּיָּה).

His widely published self-produced “Again?” poster (1993) features a Nazi swastika (which Reisinger incorrectly made to face left) breaks apart to 5 pointed red Star of soviet union in reference to the possible dreaded repeat of the Holocaust. The influences on his work—itself more widely focused than solely on social and political issues—have come from colorists, Minimalists, Constructivists, and humorists. He claims one of his more significant contributions has been to stretch the visual and communicative possibilities of Hebrew letters through his symbols and logos. Reisinger is one of Israel’s most-accomplished graphic designers; the others include Franz Kraus (1905–98), Gabriel and Maxim Shamir (1909–92, 1910–90), and David Tartakover (b. 1944).

Reisinger designed the three IDF decorations the Medal of Valor, the Medal of Courage and the Medal of Distinguished Service.[2]

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