Student Union Event Poster Hebrew University of Jerusalem “Opening The year Up…” 1972

Design: Avital Shapira
Printed: 1972

A bold and playful poster created for the opening night of the 1972 academic year at the Hebrew University. Designed by Avital Shapira, the central image features a giant zipper opening to reveal a colorful explosion of flowers — a vivid metaphor for freedom, creativity, and new beginnings.

The event, held at Jerusalem’s Binyanei HaUma, featured an eclectic and high-profile lineup:
Uri Zohar – one of his final performances before leaving the entertainment world for religious life
Chava Alberstein – then at the height of her musical career
Jazz Plus Ensemble
Chrissie Hynde – a young jazz vocalist at the time, later to become the iconic lead singer of The Pretenders