Vintage Israeli Advertisement For “VITA” Soup 1970s

Vintage Israeli Advertisement, 1970s

A warm and nostalgic Israeli food advertisement from the 1970s, promoting Vita brand instant vegetable soup. The visual composition is rich in saturated color and domestic charm: a steaming red pot filled with golden soup is surrounded by fresh market vegetables — tomatoes, mushrooms, carrots, parsnips, cauliflower, and green peppers — creating an image of natural abundance and homemade comfort.

The bold red Vita logo sits proudly at the top left, while the Hebrew slogan at the bottom evokes the sensory and emotional appeal of a hearty, satisfying family meal.

A charming and evocative example of Israeli print advertising during the golden age of supermarket branding, when food imagery became a central player in shaping middle-class Israeli identity.