Considered one of the most influential figures in Israeli design, Franz Krauss redefined the aesthetic symbols of the nation’s visual identity.

With a career spanning over four decades, Krauss was a master of his craft. The colors are bright and vibrant, the composition is dynamic and striking the illustrations are impressive and, most importantly, encapsulate the true spirit of Israel during his time.

What set Krauss apart was his profound understanding of the unique ambiance prevailing in Israel during those years—a sense of unity, innovation, and a drive to create a brighter future. He possessed the uncanny ability to convey these sentiments through his iconic posters, which now serve as poignant relics of that era.

In 1975, Krauss retired from his illustrious career as a graphic artist, yet he continued to paint until his passing in 1998, leaving behind a rich artistic legacy.

Born in 1905 in Austria, Krauss honed his graphic design skills in Berlin and then plied his trade in Europe before making the decision to emigrate to Tel Aviv in 1934. In Israel, he lent his creative touch to various projects, including packaging, book covers, stamps, logos, and symbols. However, it was his posters, executed with unparalleled quality, that catapulted him into the pantheon of Israel’s greatest designers. These posters, known for their realistic style based on photographs, often featured images taken by his wife, Anni.

Exhibitions:

– Solo exhibition at the Tel Aviv Museum of Art, Tel Aviv, Israel, in 1981.

– “Franz Krausz—Pionier der Werbegrafik in Israel” at Neue Galerie Graz am Landesmuseum, Austria, from 24 February to 28 March 2005.

– “Franz Krausz—Blumen und Muschein Israels” at the Jüdischen Kulturzentrum, Graz, Austria, from 1 to 28 March 2005.

– “Die Neuen Hebräer—100 Jahre Kunst in Israel” at Martin-Gropius-Bau, Berlin, Germany, from 20 May to 5 September 2005.